Privacy Policy

Last updated: augusti 5, 2026

This Privacy Policy explains how Yggdrasilver collects and processes personal data when you visit this website, contact us or place an order.

1. Who is responsible for your personal data?

Yggdrasilver is currently operated as a small independent craft activity by:

Conan Jens Nils Erik Caligula Emilsson
Söräng Staterna 5135
Bollnäs, Sweden
Email: jens@yggdrasilver.com

Conan Jens Nils Erik Caligula Emilsson is the data controller responsible for the processing described in this Privacy Policy.

2. Personal data we collect

We may collect the following information:

  • Your name and contact details
  • Billing and delivery addresses
  • Email address and telephone number
  • Account and order information
  • Products ordered and payment status
  • Messages, instructions, reference images and other information submitted with a custom-order enquiry
  • Correspondence concerning orders, adjustments, returns or complaints
  • IP address, browser type, device information and website activity
  • Cookie and consent preferences

Payment card details are processed by the relevant payment provider and are not stored directly by Yggdrasilver.

3. How we use your information

Personal data may be used to:

  • Respond to enquiries and discuss custom orders
  • Prepare quotations and agree on product specifications
  • Create, manage and fulfil orders
  • Provide customer accounts where available
  • Process payments and issue receipts
  • Send product-preview photographs and communicate about approval or adjustments
  • Package and deliver orders
  • Handle returns, complaints and customer-service matters
  • Prevent fraud and protect the website
  • Analyse and improve the website
  • Comply with accounting, tax and other legal obligations

4. Legal grounds for processing

We process personal data on one or more of the following grounds:

Contract and steps before entering into a contract: When you request a quotation, discuss a custom order, place an order or ask us to fulfil an agreement.

Legal obligation: When information must be retained or processed to comply with accounting, tax or other legal requirements.

Legitimate interests: To answer general enquiries, provide customer service, protect the website, prevent misuse and improve our services.

Consent: When non-essential cookies or analytics technologies require your consent. You may withdraw your consent at any time through the website’s cookie settings.

5. Orders and custom-order enquiries

When you submit a custom-order enquiry, we may process descriptions, measurements, preferences, reference images and other information needed to understand and price your request.

Please do not submit sensitive personal information or images containing people unless it is necessary for your request.

Information relating to an accepted custom order will become part of the order documentation and may be retained together with other transaction records.

6. Payments

Payments are processed through third-party payment providers, including Stripe and, where available, PayPal.

Depending on the options offered at checkout, payment may be made by card or through other payment methods supported by the relevant payment provider.

Stripe, PayPal and any other payment provider used at checkout process personal data according to their own privacy policies and may act as independent data controllers for parts of their processing.

Yggdrasilver normally receives payment confirmation, transaction details and limited customer information. Complete payment-card details are processed by the payment provider and are not stored directly by Yggdrasilver.

7. SureCart and customer accounts

The website uses SureCart to provide ecommerce functions such as checkout, customer accounts, order management and payment integration.

Personal data necessary to provide these functions may be processed and stored through SureCart and its service providers. Customers who create an account are responsible for keeping their login details secure.

8. Delivery

Information necessary to deliver an order may be shared with PostNord or another suitable postal or delivery provider. The provider may receive information such as your name, address, contact details and shipment information.

For international orders, information may also be provided to customs authorities, postal operators and other organisations involved in transporting and clearing the shipment.

9. Cookies and analytics

The website uses cookies and similar technologies. Necessary cookies may be used without consent where they are required for the website, checkout, security or cookie preferences to function.

With your consent, Google Analytics may be used to understand how visitors use the website. This may include information about visited pages, interactions, approximate location, device and browser.

Cookie consent is managed through Must Have Cookie. More detailed and current information about the cookies used, their purposes and storage periods is available in the website’s Cookie Policy and cookie settings.

You can change or withdraw your consent through the cookie settings at any time.

10. Service providers and international transfers

Personal data may be shared with service providers that help operate the website and fulfil orders, including:

  • Website hosting and technical-service providers
  • SureCart and connected ecommerce providers
  • Stripe, PayPal and other payment providers made available at checkout
  • Postal and delivery providers
  • Google Analytics, where consent has been given
  • Professional advisers or public authorities when legally required

The website is hosted on infrastructure operated through Amazon Web Services.

Some providers may process personal data outside the European Union and European Economic Area. Where required, such transfers will be made using an applicable legal transfer mechanism and appropriate safeguards.

Personal data is not sold to third parties.

11. How long we retain personal data

Personal data is retained only for as long as reasonably necessary for the purpose for which it was collected.

As a general rule:

  • Unsuccessful general or custom-order enquiries may normally be deleted within 12 months after the last communication
  • Order and transaction records are retained for as long as required by accounting, tax and consumer-protection laws
  • Customer-account information may be retained while the account remains active
  • Customer-service and complaint records may be retained for as long as necessary to establish, exercise or defend legal claims
  • Analytics information is retained according to the settings used in Google Analytics
  • Cookies are retained for the periods stated in the Cookie Policy or cookie settings

Information may be deleted or anonymised when it is no longer required.

12. Your rights

Depending on the circumstances and applicable law, you may have the right to:

  • Request access to your personal data
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal data
  • Request restriction of processing
  • Object to processing based on legitimate interests
  • Receive certain information in a portable format
  • Withdraw consent at any time
  • Lodge a complaint with a data-protection authority

These rights are not absolute. Information may sometimes need to be retained, for example to comply with legal obligations or to establish or defend legal claims.

To exercise your rights, contact jens@yggdrasilver.com. Additional information may be requested when necessary to verify your identity.

You may also lodge a complaint with the Swedish Authority for Privacy Protection, Integritetsskyddsmyndigheten (IMY).

13. Security

Reasonable technical and organisational measures are used to protect personal data against unauthorised access, alteration, loss and misuse.

No method of electronic transmission or storage can be guaranteed to be completely secure.

14. Changes to this Privacy Policy

This Privacy Policy may be updated when the website, services or legal requirements change. The latest version will always be published on this page with its date of revision.

15. Contact

Questions about this Privacy Policy or the processing of personal data can be sent to:

Yggdrasilver
Conan Jens Nils Erik Caligula Emilsson
Söräng Staterna 5135
Bollnäs, Sweden
Email: jens@yggdrasilver.com

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